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Major Gifts, Major Impact
Horowitz Endowment Champions Health Literacy to Promote the Public's Health
 | | Dean Bob Gold, Alice Horowitz, and President Dan Mote |
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istory was made in September as the College of
Health and Human Performance transitioned to become the University
of Maryland School of Public Health and the Herschel S. Horowitz Center for
Health Literacy was established in the school as the first academic center
of its kind.
Health literacy advocate Alice M. Horowitz Ph.D. '92, advisor to the dean on
health literacy, created the center with a gift to honor the memory of her husband
who was an internationally known dental epidemiologist. Horowitz says, "It
commemorates Hersh's commitment to community-based health promotion and is a
natural extension of his legacy." Her gift also creates the school's first
endowment, providing funds for the Herschel S. Horowitz Endowed Chair in Health
Literacy and research support.
Health literacy touches the lives of everyone—from patient to medical practitioner—nationally
and internationally. It is critical to ensuring that individuals understand a
doctor's oral instructions about prescription dosage and use, and access appropriate
health services and self care. The Institute of Medicine calls for a collective
effort by public health and healthcare systems, education, media and the general
public to effectively enhance health literacy.
Horowitz, formerly a senior scientist at the National Institute of Dental and Craniofacial Research, believes good health literacy can be significantly increased by focusing on women's health in their childbearing years in the United States and around the world. The center's work will include research on the socio-behavioral and cultural contexts of health status, and development of education programs and strategies that assure equal access to health information across populations.
The School of Public Health is positioned to become an international leader in health literacy research. Horowitz is enthusiastic that the availability of the endowed chair will "entice an outstanding leader who will create an exceptional research agenda that will contribute to decreasing health disparities by increasing health literacy."
The new School of Public Health is grounded in the philosophy that we must close the gap between science and application in an effort to eliminate the disparities in health status and opportunity. An aggressive research agenda will explore the social determinants of poor public health and train future public health leaders who advocate healthy public policy. This makes it a perfect home for a center dedicated to reducing inequities in health status throughout the lifespan and across populations. "As our communities change, we need, more than ever, to connect health research with healthy public policy," says Robert
Gold, dean of the School of Public Health.
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